Get all your news in one place.
100's of premium titles.
One app.
Start reading
Broadcasting & Cable
Broadcasting & Cable
Business
Jon Lafayette

NBCU Gets Pleasant Surprise With Daytime Olympic Viewing

U.S. Olympic soccer team after scoring a goal against Australia.

NBCUniversal’s strategy of making all Paris Summer Olympics events available live is paying off with unexpectedly high daytime viewing.

While that’s good news for the Comcast-owned broadcaster, it might not be great for other businesses. That’s because office productivity is down among Olympic viewers.

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.