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Sports Illustrated
Sports Illustrated
Max Schreiber

NBC Sports Chief Says LIV Golf ‘Is Not Relevant in This Country’

NBC Sports's executive producer doesn't believe LIV Golf is a successful business model. | Kyle Terada-Imagn Images

NBC Sports’s executive producer and president of production, Sam Flood, had some choice words about LIV Golf. 

Speaking to Golf.com, Flood was asked about the state of NBC’s golf production. The network produces an abundance of PGA Tour events, along with the U.S. Open and British Open. In addition, Golf Channel broadcasts every Tour event in some capacity; however, the channel will be spun off to a new publicly traded company called Versant.

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