On Brand With Jimmy Fallon has officially been canceled by NBC after just one season, marking a rare stumble for late-night star Jimmy Fallon. The marketing-themed reality competition, which attempted to blend branding strategy with entertainment, failed to connect with audiences despite heavy promotion, celebrity backing and major corporate partnerships.
Now, many television fans are wondering whether the cancellation signals bigger problems for the future of experimental network reality TV, or simply proves viewers were never interested in watching advertising become prime-time entertainment.
