Fans watching the Winter Olympics on NBC networks may notice a unique addition to the coverage—a live heart rate monitor showing the stress of the coaches, parents and partners of the American Olympians competing.
This is a feature NBC added during the 2024 Paris Summer Olympics and has been carried over to the Winter Games. The addition was part of the network’s “in the heart of the moment” campaign. The heart rate monitors started with just being worn by parents of Olympians competing, but in this year’s games, coaches and partners of the competitors have also worn the monitors.
