NBC is back broadcasting NBA games for the first time since 2002, which has already paid early dividends for the network.
Peacock, NBC's streaming platform, has exclusive games on Monday nights throughout the season and the network has found ways to innovate to make their return to pro hoops an early hit. For the first Peacock NBA Monday which showcased the Pistons and Cavaliers, NBC debuted their "on the bench" broadcast, which has an analyst calling the game from each team's bench.
