Sunday Night Football featured a legitimately entertaining game between the Chicago Bears and the Houston Texans in Week 2. There was drama for 60 minutes as rookie Caleb Williams got his first real chance to author a game-clinching drive during the final ticks—an opportunity that failed to capitalize on as the Texans prevailed, 19-13.
If there was a limitation, though, for the production team it was the relative lack of celebrity fans to capture with a cutaway shot. Something that might change on next week's telecast, which features the Kansas City Chiefs traveling to Atlanta to take on the Falcons.
Because Taylor Swift might be there.
NBC found a way to shoehorn this into the tease by finding Bears defensive lineman Darrell Taylor and running back DeAndre Swft on the Chicago sideline and put them up in side-by-side boxes.
The result: "Taylor Swift."
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— Ahmed/The Ears/IG: BigBizTheGod 🇸🇴 (@big_business_) September 16, 2024
Other blogs will tell you that this little bit of extra stretching bothered them but, really, who cares? If someone can muster the energy to get upset about the artistic direction of a quick promo late on a Sunday night then things must be going super well otherwise.
To me it's reflective of a team that went into the game with a plan, hoping these two players would saddle up next to each other, and when they didn't they called an audible. That's quick editing and good producing on the fly. What more could you ask from a broadcast?
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This article was originally published on www.si.com as NBC Cleverly Found a Way to Sneak Taylor Swift Into the Bears-Texans Broadcast.
