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Broadcasting & Cable
Broadcasting & Cable
Business
Jon Lafayette

NBC Affiliates To Get Cut-Ins During Olympic Coverage To Promote Local News

Paris Olympics 2024 NBCUniversal.

NBC and its affiliates have worked out an arrangement that will give affiliates 90-second cut-ins during daytime network coverage of the Paris Olympic games.

Affiliates will be able to use the cut-ins to promote their local news in front of Olympic-sized audiences.

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