NBA star Lonzo Ball and his family went viral due to the price point of his 'Big Baller Brand' sneakers, with his father, LaVar, the driving force behind the brand - but the player in question once revealed he never even liked the signature shoes.
When he entered the NBA in 2017 as the second overall pick by the Los Angeles Lakers, Ball reportedly turned down offers from sporting giants on a shoe deal - instead opting to wear his families new 'Big Baller Brand' sneakers.
It was a head-scratching move at the time, with many criticising the sneakers look - while also costing a whopping $500 to purchase, something his father dismissed as being good value for money while appearing on ESPN. And as it turns out, even Ball himself was not at all a fan of the shoe - stating just how bad that they were to wear and even affected his game.