The NBA has always been the pinnacle of basketball - and it has never been a more international league.
Superstars from around Europe such as Giannis Antetokounmpo and Nikola Jokic have won MVP honours whilst the likes of Luka Doncic and French draft prospect Victor Wembenyama are widely regarded as the league’s future. In many ways, it makes Ralph Rivera’s role as Managing Director of NBA Europe and Middle East an easy task.
“Basketball is a global game, and we’re a global brand,” he told Mirror Sport at the World Travel Market last month. “By definition, we’re global.
