
In the history of televised sports, it's hard to find better example than TNT's Inside the NBA in which a league's brand was so intimately intertwined with that of a broadcast partner.
But Sports Business Journal is reporting that the NBA is ready to leave the studio show, TNT and parent company Warner Bros. Discovery behind, as it finalizes new live-game deals totaling $7.4 billion a season with Disney/ESPN, Amazon and Comcast/NBCUniversal.