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Sports Illustrated
Sports Illustrated
Entertainment
Mike McDaniel

NBA Fans Loved Nikola Jokić’s Powerful Message About Needing to Fail in Life

Following the Nuggets’ first-ever NBA championship, Denver star Nikola Jokić’s gave his perspective on the team’s title, and the adversity it took to reach the mountain top.

The Nuggets had been contending in the West for a number of years now, but injuries and disappointing playoff losses set them back from reaching their end goal of an NBA championship. 

In 2022–23, Denver was the best team in basketball all season, and backed it up with a dominant postseason en route to a championship. 

Jokić reflected on the journey and what it took to finally reach the end goal.

“If you want to be successful, you need a couple years,” he began. “You need to be bad, then you need to be good. Then when you’re good, you need to fail. Then when you fail, you’re going to figure it out. Experience isn’t about what happened to you, it’s about what you’re going to do about what happened to you. Yes, Jamal [Murray] was injured. Yes, we lose in the first round or second round … but there is a process …there’s steps you need to fulfill. There is no shortcuts, it’s a journey and I’m glad I’m part of the journey.”

Buy now: Sports Illustrated's Denver Nuggets Commemorative Issue!

The humility of Jokić, a two-time league MVP and now a Finals MVP, has been eye-opening in Denver’s run, and NBA fans loved the star’s latest sound bite.

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