NAGPUR: The 2022-23 season of America's National Basketball Association (NBA) was the league's most-watched ever in India, surpassing 100 million unique viewers across linear, social and digital media platforms for the first time ever.
Sunny Malik, the NBA India Global Partnerships & Media Business head, said, "Surpassing the milestone of 100 million unique viewers last season is a testament to the growing interest in basketball here in India. Our strong distribution network and local language commentary on the platform has expanded the league's audience in the country, especially within the Hindi-speaking markets."
