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The Independent UK
The Independent UK
National
Via AP news wire

NBA at 75: 2000s saw MJ-LBJ shift, 'Malice at the Palace'

AP2010

As Michael Jordan gave way to LeBron James, and as traditional forms of communication began to yield to the birth and growth of new media, the 2000s were all about making transitions — on the court and off — for the NBA and its fans.

The search for a superstar to succeed Jordan certainly was a central theme of that decade for the league, which is celebrating its 75th anniversary this season. So, too, were changes in how teams sought to add to their talent, whether by bringing aboard youngsters, looking abroad or piecing together a cohort of elite players.

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