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NBA And WNBA Announce First-Ever Wine Partnership With Jackson Family Wines

NBA WNBA Michael Jordan LeBron James Gregg Popovich
LeBron James looking dashing

In 2020, during the NBA's Orlando bubble, a series of virtual wine tastings was led by a master sommelier named Michael Jordan, coincidentally sharing the same name as the legendary basketball player. This led to a significant development in the NBA's relationship with wine.

Fast forward to October 2023, the NBA announced its first-ever wine partnership with Jackson Family Wines, a Northern California-based company. The partnership includes two brands from their portfolio, Kendall-Jackson and La Crema, for the NBA and WNBA respectively.

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