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Pooja Midha

Navigating Your Career in the Evolving Media Industry

Pooja Midha

Careers are interesting things. When you start out, you don’t really know what you are doing, and nobody works for you, but you invariably work for lots of people. You learn by doing, watching, getting it right and getting it wrong. And, if you’re lucky, through the help of your colleagues and leaders, you start to grow. Slowly, we amass the skills and insights necessary to progress whether that means into management or more deeply as an individual contributor. Throughout the process, consciously or unconsciously, we’re always learning. 

Over the 20-plus years I’ve been in advertising — through my work, network, and great organizations like IRTS Foundation, She Runs It and NAMIC — I’ve had the opportunity to speak with lots of groups and individuals about the things I have learned on my journey. When I talk with people just starting out, inevitably a lot of questions come up around how to navigate a career, especially in an industry that is constantly changing. One of my recent mentee groups asked me to write some of those lessons down. It’s a long list but I am eager to try “pay it forward” by sharing more broadly 26 lessons learned or actionable insights that hopefully resonate.

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