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Digital Camera World

Hillary K. Grigonis

Natural light photography is trending as searches reach the highest levels in a decade. What does that mean for photographers?

Sun Google Trends Hillary K Grigonis Google

Lakeside summer portraits taken with the PolarPro CineGold, unedited JPEGs.

Analyzing changes in Google searches is often a key indicator of trending topics – and data suggests that natural light photography is surging in popularity. According to data from Google Trends, searches for “natural light photography” are the highest that they’ve been in the last decade.

Natural light photography is a term broadly applied to any photographs that are taken without artificial light, and can include anything from golden sunset photos to using window light indoors.

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