Kerala Khadi and Village Industries Board’s newly introduced product, Natura Skin Care Khadi, a line of clothing and dress materials made by replacing chemical dyes with colours extracted from natural products, has found huge takers and is an instant hit.
The board that launched the clothing for the first time in the first week of August on a pilot basis to attract the people during the Onam festival has already earned a revenue of over ₹2 lakh from the sales of the product.
Launched by the board’s Vice Chairman P. Jayarajan, these eco-friendly products use dyes extracted from medicinal plants, fruits, and other natural sources.
