New plans could make changes to the National Lottery as operator Camelot is set to lose its licence.
After operating the game for 28 years, Camelot lost out as The Gambling Commission announced plans to transfer the licence to a rival.
It means that things could change - including a price drop for tickets.
Camelot was beaten by Allwyn Entertainment, which will take over the lottery from 2024.
Other bidders included in the fierce fight were Sisal Spa and The New Lottery Company, according to LiverpoolEcho.
Camelot was beaten by Allwyn Entertainment, which was named by the Gambling Commission as its preferred bidder to operate the lottery from 2024. Camelot had previously held the licence since 1994.
Because of the secretive nature of the bidding process, Allwyn has yet to give much away about the changes players and retailers will see when it takes over. However, it has vowed to improve the lottery’s draw-based games.
Reports say it pledged to donate £38billion to good causes over the next decade if it wins. Plans could also see the price of a ticket be halved from £2 to £1.
Justin King, Allwyn UK’s chairman and former boss of supermarket Sainsbury’s, said: “The National Lottery is a vital British institution and we’re focused on ensuring it plays an even bigger part in society by increasing participation, improving safeguards, and giving back more to good causes.”
Allwyn is already one of Europe’s largest national lottery operators, with businesses in Czech Republic, Greece, Cyprus, Italy, and Austria.
The Gambling Commission said: “This is the highest number of applications since the first National Lottery licence was awarded in 1994.
“Allwyn has committed to investment in the National Lottery that is expected to deliver growth and innovation across the National Lottery’s products and channels, resulting in increased contributions to good causes, subject to the protection of participants and propriety.”
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