The National Commission for Scheduled Castes (NCSC) has now issued a notice to Zomato founder and CEO Deepinder Goyal over an “inhuman” and casteist advertisement that featured a Dalit character from the film Lagaan being used as a table, lamp, watering can, etc.
While the food-delivery platform withdrew its advertisement within days after facing strong backlash from citizens, the commission said it had taken suo motu cognisance of the matter and commenced its own inquiries.