NASCAR is making a splash in the college football NIL game.
Darlington Raceway, NASCAR’s oldest superspeedway and home of the Cook Out Southern 500, has signed a name, image and likeness deal with Coastal Carolina quarterback Grayson McCall.
The raceway, in announcing the partnership Wednesday, described it as the “first NASCAR owned track NIL deal.” A formal announcement was being made Wednesday afternoon at a news conference featuring McCall at the racetrack.
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