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The Independent UK
The Independent UK
National
Jenna Fryer

NASCAR to include streaming in new 7-year media rights deal that welcomes Amazon, TNT and Max

NASCAR Amazon Max TNT CW Fox NBC Warner Bros Discovery

NASCAR has added two new partners and streaming elements to a seven-year media rights deal announced Wednesday that will run from 2025 through the 2031 season.

The new media rights deal is worth $7.7 billion when the previously announced $1.1 billion agreement with CW is included, according to Sports Business Journal. NASCAR did not reveal monetary figures at the news conference held at the Music City Center one day before its season-ending awards ceremony.

The Cup Series will include existing partners Fox Sports and NBC, while Warner Bros. Discovery and Amazon have joined the package. SBJ said the value of the new deal is a 40% increase over the 10-year, $8.2 billion deal NASCAR has with Fox and NBC that expires at the end of the 2024 season.

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