NASCAR, F1 head-to-head TV ratings are in

For the third time this year, NASCAR and Formula 1 were more or less competing for the same eyeballs on Sunday and the television ratings for both arrived on Wednesday afternoon.

The Cup Series, after a stretch of poor viewership numbers on USA Network, returned to over-the-air NBC on Sunday and the Yellow Wood 500 drew 2.556 million viewers for a race that began at 2 p.m. ET.