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Fortune
Fortune
Emma Hinchliffe

Nara Organics launches new infant formula

(Credit: Courtesy of Nara Organics)

In today’s edition: Ty Haney is back at Outdoor Voices, Planned Parenthood gets a reprieve, and a new infant formula hits the market.

– Feeding frenzy. Over the past five years, parents have gained more options to feed their new babies. In an industry traditionally dominated by giants Abbott, Mead Johnson, Nestlé, and Perrigo, the startup brand Bobbie has earned a loyal following and positioned itself as an advocate for parents and a better way to feed babies.

Today, another startup launches its own infant formula—a product seven years in the making and poised to compete with Bobbie’s corner of the market.

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