In the terrifying early days of the pandemic, a concerning development emerged in the wellness space. Chiropractors, health coaches, ayurvedic healers and other mind-body professionals took to the internet in earnest to circulate QAnon content, stories about Hillary Clinton guzzling blood and screeds against social distancing.
It was a puzzling shift for a motley group better known for sharing recipes and stretching tips. Over far-reaching newsletters and palette-perfected Instagram posts, wellness gurus were now peddling plotlines of hidden agendas, secret cabals and the Great Awakening.
Why wellness became a seedbed for the far-right is one of several subjects that Naomi Klein explores in her latest book, Doppelganger: A Trip into the Mirror World.
