The global entertainment and media market is expected to reach over 3.5 trillion by the end of 2029 as the industry moves away from traditional linear television and leans more on streaming-first business models. Streaming video subscription revenue in the U.S. alone is expected to keep rising through 2026, while the broader video streaming market worldwide is forecast to reach $98.37 billion in revenue this year.
Even with that shift, big legacy media companies are still dealing with real pressure. Disney's (DIS) fiscal Q4 2025 results showed Entertainment division revenue down 6% and linear networks operating income down 21%, even as its direct-to-consumer streaming business posted operating income of $352 million.
