Ludwig is kicking off 2024 by announcing that Purple is its ‘Color of the year’, and as such has lifted the lid on an all-new flavour of its iconic acrylic Vistalite drums in, you guessed it, Purple.
The new finish is displayed with its own promo video, without a single Prince reference (but soundtracked with a song whose drum track tips its hat to Nirvana’s Smells Like Teen Spirit).