There is no greater feeling than being in the know. Especially when it comes to fashion. Whilst our eyes are naturally glued to the big heritage names across the four cities during Fashion Month, there is a clan of brands that have many of us eagerly waiting for what’s next. They’re ahead of trends and in their own orbit illustrating how individuality will always reign supreme, and soon enough they will evolve from being a well-kept secret to some to being a favourite of many.
The starting point for each new season is New York Fashion Week. A city renowned for its unapologetically sharp, cutting-edge innovation and of course, its classic street swagger. On the one hand, you have the hyper-polished minimalism of Proenza Schouler and on the other, you have the downtown cool of Eckhaus Latta, its schedule is a breeding ground for creativity and cultural commentary. It’s where gritty meets glamorous.
