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Fortune
Fortune
Eleanor Pringle

Name a roach after your partner or send your ex a scorpion: The most bizarre Valentine’s Day promotions on offer this year

Two cockroaches looking at each other over hearts. (Credit: Liudmila Chernetska—Getty Images)

Looking for something to send that special someone this Valentine's Day? People wanting to express their feelings this month—be it love or loathing—have plenty of options courtesy of a raft of baffling campaigns.

Consumers are expected to spend big in the run-up to Feb. 14, and are even willing to take on credit card debt to make it happen, according to Lending Tree. The National Retail Federation is predicting Americans will spend $25.9 billion on the event this year, up from $23.9 billion in 2022—making it one of the country's highest Valentine's spends on record.

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