You might have noticed a sudden sharp increase in beauty brands promoting NAD+ in their skincare offering, but what does this supposedly transformative ingredient do and should you incorporate it into your own routine?
"While the benefits of NAD+ as an oral supplement have been known for some time, skincare brands are now exploring its use in topical formulations," explains advanced facialist Mariam Abbas. "Niacinamide (Vitamin B3) is the more familiar and widely used precursor to NAD+. It contributes to NAD+ synthesis within cells and its benefits are well known and evidenced in skincare," she says.
