Like a science fiction novel where artificial intelligence is involved in everything people do, the 2024 NAB Show is seeing artificial intelligence, and in particular generative AI, assume a level of prominence that only highly disruptive, once-in-a-generation technologies like the rise of digital media or the internet can command.
Separating some of the sci-fi hype surrounding AI from real long-term opportunities remains difficult, but nearly a dozen NAB Show exhibitors say there is little doubt that the real-world marriage between AI and data opens enormous opportunities for media companies with extensive consumer data and metadata-rich content libraries.
