The NAACP wants Black Americans to steer their buying power toward corporations that haven’t pulled back from diversity, equity and inclusion programs under conservative pressure, and the nation’s oldest civil rights organization is listing which brands have stood by — or reversed — past commitments.
The NAACP says the spending guide it released Saturday is needed because diversity, equity and inclusion initiatives promote the social and economic advancement of Black Americans, who are projected to consume nearly $2 trillion in goods and services in nominal dollars by 2030, according to the McKinsey Institute for Black Economic Mobility.
