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AAP
AAP
Jacob Shteyman

Myer looks to expand with Just Jeans, Jay Jays purchase

Myer shares have soared on news of a plan to buy popular clothing brands from Premier Investments. (Bianca De Marchi/AAP PHOTOS)

Sales season has come early at Myer, with the department store chain unveiling an ambitious plan to acquire clothing brands Just Jeans, Jay Jays, Portmans, Jacqui E and Dotti.

The non-binding, indicative and conditional offer for Premier Investments' Apparel Brands, announced on Monday, would result in Myer taking full ownership of the labels in exchange for new shares in Myer to Premier shareholders.

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