In today's digital world, Data is King. It is an incredibly valuable resource that enables so many transactions and developments across various industries. With connected vehicles becoming more common, the automotive industry can generate an abundant amount of data about vehicle usage, insurance policies, driving behavior, consumer satisfaction, and multiple other areas.
Despite the wealth of data, the automotive industry is not using it to its full potential and, at the same time, there are privacy issues that vehicle owners are concerned about, as well as various data protection laws such as the European Union's General Data Protection Regulation (GDPR). Many companies profit unethically from their customers' data by selling them without asking for the customer's express consent and without compensating them.
