On the 21st November 2019, I was in Los Angeles for the LA auto show when I got a surprise call from Elon Musk’s office: would I like to go to the launch of the Cybertruck at Space X HQ? Oh, and the dress code is cyber punk.
Well, that was worth rearranging a flight for, so I donned my best mysterious black gear and went along. I was warned by a fellow punkster when I turned up that it would be unlike any car launch I’d ever been to – and it was. There were only a handful of media there, the rest of the crowd was made up of owners and fans – including some from the UK – and yes, as they had warned, middle aged men shouted out “I love you, Elon,” when the boss walked out on stage.