
Spotify CEO Daniel Ek caused a stir on social media over the weekend by claiming that the "cost of creating content" was "close to zero", angering musicians by suggesting that making music requires little to no financial investment.
Many interpreted Ek's comments as devaluing the creative process, pointing to the considerable "human effort, hard work and creativity" that goes into writing and recording music, in addition to the cost of instruments, equipment, and music education.