It took a solid two and a half years, bi-monthly visits to my hairstylist extraordinaire Temur Hamilton, and minimizing my hot tool usage (the top air dry creams for fine hair have become my best friends), but my hair is finally strong and healthy. While I’m certainly not going to complain that my shine has been restored and my split ends are barely noticeable anymore, I have found a new concern to fixate on: my length. Growing my hair any longer than just above the boobs has proven nearly impossible. Any extra inches look dry and brittle, or break off on their own before I can relish in the added length. Well, that’s until I started using Oribe’s new Hair Alchemy Bond Building Elixir.
I’ll be honest: At first, I wasn’t too hyped up about the launch. I’ve tried all the big players out there—Olaplex, K18, Bumble and bumble—and they all leave my hair feeling weighed down and a little greasy. But the Oribe team challenged me to try theirs, which claims not only to be lighter than competitors' products but also to be suitable for daily use rather than once weekly or monthly. “Bond building isn’t a new conversation in hair care, but we felt there was an opportunity to elevate it,” says Michele Burgess, Executive Director of Product Development for Oribe. “The formula was inspired by skincare, with an opulent texture and precision technologies that support all three key bonds within the hair: hydrogen, ionic, and disulfide. We wanted something that delivers performance seriously, but also feels incredibly elevated and integrates seamlessly into any hair routine.”
