It’s no surprise that wellness is booming—according to McKinsey, it’s a $2 trillion industry with four to five percent growth per year. Contrary to popular belief, wellness isn’t just supplements and workouts. In fact, pretty much every industry is getting a beauty-centric makeover. Hole care (yes, I’m talking about your tush) is low-key cool now. Detergents have never looked better, with fine fragrance infusions infiltrating mass market offerings. Even the dentist has been dubbed a wellness experience (seriously, read all about it in MC’s Teeth Week). But perhaps the most out-of-pocket category to infiltrate my bathroom cabinet is an unexpectedly chic allergy care routine.
I know I am far from alone in suffering something serious this season. My eyes weigh 9,000 pounds (and are incredibly bloodshot to boot). I can barely breathe through my nose courtesy of an excess of pollen. And every inch of my skin is so disturbingly itchy that I’ve had to contemplate sleeping in gloves. "Allergies in the northeast portion of the country seem to be worse this year, based on a number of factors—increased pollination of all trees has been noted overall, and the weather pattern has caused some of the pollination to be delayed and dispersed over many weeks, so allergies are lasting a longer time than usual," says board-certified ENT Eric Holender, D.O. But rather than being forced to stock my shelves with sterile-looking medications and products that don’t match my aesthetic, I’ve found a shockingly elevated allergy routine. These products do the job, do it well, and frankly, would look right at home in Sephora. Shop my favorites, ahead.
