Yaw Okyere was working at an energy drink start-up when he met his now wife, Esther, and noticed that she always wore long-sleeve shirts or kept her jacket on during their dates.
“Later she explained that it was because of hyperpigmentation marks on her arm that made her feel insecure,” he says. “She wanted some natural products that wouldn’t bleach her skin, and I started to think, ‘what can I do to help?’”
