Time flies, eh? It's been six years since Apple TV+ launched, and in that time it's gone from an also-ran to being arguably the best streaming service on the market at present. Its biggest asset is the average quality of its output – while there are plenty of platforms with far more shows and movies to pick from, few of them come close to Apple TV+ in terms of the likelihood of starting something decent, even if you pick at random.
Right back when it first launched, the streaming platform's flagship show was The Morning Show, which put Reese Witherspoon, Jennifer Aniston and Steve Carell at the centre of an enticing story of power and abuse at a major network TV station. It was the first show I watched on the streamer when I got my membership, and now it's finally back for a fourth season, as presaged by a long-awaited full trailer.
