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Marie Claire
Marie Claire
Lifestyle
Brooke Knappenberger

My Cherry Cola Hair Transformation Has Earned Me Hundreds of Compliments

Collage of woman with red hair dye on hair and brooke knappenberger portrait with white borders and cherries overlaid on a red and orange background .

My hair has never been a Big Deal to me. Don't get me wrong, I'm a beauty fan through and through, but I rank haircare the lowest on the totem pole of my interests compared to skincare and makeup. I always assumed there wasn't much I could do to spice up my straight, mousey brunette strands. Over the years, I've tried different trendy haircuts, from a long bob to shaggy layers, plus balayage highlights in the height of the 2010s ombré era. Nothing ever felt truly transformative in the way I was expecting a new hairstyle to be until I dyed my hair a cherry cola shade.

I first got the itch for a new dye job after Dua Lipa debuted dark red hair in 2023. Suddenly, it felt like the cool-girl hair color—the internet was obsessed, and other celebrities like Dove Cameron and Shay Mitchell also turned to burgundy-hued shades. I sat on the fence of dying my hair for a while until a hometown friend remarked how similar my identical twin sister and I were starting to look (fellow twins will understand the cringe). I knew it was time to try something new.

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