On average, one man every two hours takes his own life in the UK, according to Andy's Man Club. There is a stark gap between the number of men and women that die by suicide each year - and the stigma of men's mental health is a huge reason for that.
Booksy ambassador Bridey Jo is on a mission to reduce the rate of suicide in men by giving them a safe space to talk, in the privacy of her Wolverhampton barber shop, Bridey Jo Barbers.
The 28-year-old has a deeply personal connection to men's mental health after she lost her 36-year-old big brother Ben to suicide three years ago.