Logitech’s MX Creative Console combines the might of a stream deck with the functionality of a video editing controller. Editing scroll wheels and multimedia joystick consoles are seldom seen these days thanks to convenient keyboard shortcuts and plugins for live streaming hardware, so there’s definitely room for more products that lean into the non-live aspects of content creation. While I do support new approaches to an existing market, it’s hard to ignore the context around this particular product.
Logitech acquired Loupedeck, one of the market leaders in this space, shortly before putting the MX Creative Console out. Loupedeck’s clever content creation tools, intuitive software, and various bits of gear for live streaming put it on the map, offering a rare but viable alternative to Elgato’s lineup of Stream Decks. To see it be acquired by a bigger brand was disappointing, especially since Loupedeck had a distinct identity.
