MV Agusta’s rich Grand Prix history, envelope-pushing performance, and aggressive yet graceful design language have defined the Italian marque for decades. That elevated product leads to elevated price tags, though, making the boutique brand a hit with older, nostalgic riders.
However, MV Agusta has gone the extra mile to attract younger generations in recent years. The firm’s MV Stories webcomic played into the recent anime craze in July, 2021. It’s no coincidence that the company released its first streetwear capsule collection less than one week later. MV even courted the hypebeast crowd with an appearance at ComplexCon in October, 2021.
