MV Agusta is best known for its high performance motorcycles that blend cutting edge technology and head-turning style. In recent months, the Italian company has made headlines thanks in part to a partnership with KTM that has seen the Austrian company take over MV’s sales and distribution in multiple markets.
Indeed, recent developments have revealed that KTM does intend to acquire a majority stake in the company, although we’ve yet to see any new models in collaboration with the two companies just yet. That being said, KTM has previously made it clear that it intends to preserve MV Agusta’s unique brand identity, while at the same time improving its market presence and distribution in key markets. Of course, when it comes to promoting brand visibility, there are few better ways to do so than by participating in the world’s biggest motorcycle trade expo, EICMA — something that MV Agusta has just confirmed.
