
Software company MuxIP said it will introduce FASTHub for Broadcast, cloud-based software that transitions broadcast channels into free ad-supported streaming television (FAST) channels, at NAB Show in Las Vegas next month.
“The broadcast industry invented ad-supported content delivery, and it now has the opportunity to re-invent it through the unification of broadcast and FAST channel delivery,” MuxIP CEO Tom Link said. “We have worked closely with broadcasters and leading satellite operators that see FASTHub for Broadcast as a game-changer for extending broadcast distribution into FAST.”