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Fortune
Fortune
Brooke Seipel, Fortune Editors

Musk used 'Blade Runner' imagery at Tesla event despite being denied permission, lawsuit claims

Tesla co-founder and CEO Elon Musk (Credit: Photo by FREDERIC J. BROWN/AFP via Getty Images)

Elon Musk's love of sci-fi has turned against him. Or at least it has turned into a copyright issue.

Both Musk and his company Tesla are named in a new lawsuit by Alcon Entertainment, a production company for Blade Runner 2049, which alleges the film's imagery was used in promotional material for this month's robo-taxi event. Alcon claims it explicitly denied a request for permission from the company shortly before the Cybercab was unveiled, but Musk and Tesla allegedly used the imagery anyway.

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