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Fortune
Fortune
Chloe Taylor

Musk's new $8-a-month Twitter verification scheme sparks chaos as fake accounts flood the site

LeBron James #23 of the Los Angeles Lakers reacts during a preseason game against the Brooklyn Nets as part of 2019 NBA Global Games China at Mercedes-Benz Arena. (Credit: Lintao Zhang/Getty Images)

Elon Musk’s latest attempt to stamp out bots on Twitter backfired spectacularly when the new verification system led to a wave of users impersonating household names.

Twitter recently rolled out its controversial paid-for verifications, making the site’s blue marks of authenticity purchasable for $8 a month.

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