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The Independent UK

Rhian Lubin

Musk’s engagement on his X account has seen ‘particularly large boost’ since he backed Trump

Elon Musk X Donald Trump Donald Trump Jr. United States The Conversation

Elon Musk has seen engagement on his X account significantly increase since he waded into the presidential election and endorsed Donald Trump, new research claims.

The billionaire saw view counts on his posts increase by 138 percent, retweets by 238 percent, and likes by 186 percent, academics Timothy Graham and Mark Andrejevic claim in their research, which was published by The Conversation.

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