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Salon
Salon
Politics
Samaa Khullar

Musk forced change to boost own tweets

Elon Musk James Musk Twitter Inc. Platformer Joe Biden Zack Nelson

After Elon Musk's tweet about the Super Bowl received less engagement than President Joe Biden's, the billionaire Twitter CEO reportedly introduced major changes to the algorithm to prioritize his own tweets. 

Engineers at Twitter were awoken at 2:36 am on Monday when James Musk, the cousin of Elon Musk, sent an urgent message to everyone on the team who was online, according to sources who spoke to Platformer. 

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