musicMagpie has expanded its rental service beyond smartphones and into products such as tablets, games consoles and MacBooks.
The Stockport-headquartered company, which listed on AIM in 2021, has made the move after first launched a smartphone rental service in October 2020.
The business has said that offering attracted 13,500 active subscribers up to the end of November.
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The device is supplied to the customer at no up-front cost, in return for a monthly payment from as little as £8.99 over 12 months.
Once the rental agreement is over, the customer can upgrade to a more recent device, keep the same device and pay less, or cancel the agreement and return the product.
Co-founder and chief executive Steve Oliver said: "We are delighted with the progress of our innovative rental subscription service, which is why we've expanded it beyond smartphones and into other consumer technology categories.
"It's clear from the popularity of this service, as well as the growth of the wider subscription economy, that consumers are increasingly prioritising access, value and sustainability over full ownership.
"There is also a growing awareness of the rising problem of e-waste, which musicMagpie's circular economy model helps to tackle head-on by refurbishing and reselling consumer technology products, giving them a second or third life which they would not otherwise have had.
"The beauty of our rental scheme in particular is that it keeps electronic products in the musicMagpie circular ecosystem for longer.
"The amazing consumer value that renting a device from musicMagpie provides, in addition to the environmental benefits that it generates, means that our rental proposition is a true embodiment of our long-standing 'smart for you, smart for the planet' ethos, which is why maximising and scaling our rental business will be a major point of focus for us in the coming year."
